News

More Than a Surf Brand: The Inner Rhythm of Instinct

More Than a Surf Brand: The Inner Rhythm of Ins...

Some brands begin with a product. Instinct began with a feeling—the rare moment inside the tube when everything else disappears and a surfer becomes completely connected to the wave. Shaun...

More Than a Surf Brand: The Inner Rhythm of Ins...

Some brands begin with a product. Instinct began with a feeling—the rare moment inside the tube when everything else disappears and a surfer becomes completely connected to the wave. Shaun...

No Secret - It's Shaun's Favorite

No Secret - It's Shaun's Favorite

Across Shaun Tomson's extensive travels over the past several months, one thing has become abundantly clear: he loves his Warner Packable Puffer. Seen above on the beach in New Hampshire following...

No Secret - It's Shaun's Favorite

Across Shaun Tomson's extensive travels over the past several months, one thing has become abundantly clear: he loves his Warner Packable Puffer. Seen above on the beach in New Hampshire following...

Legends of the North Shore with Shaun Tomson

Legends of the North Shore with Shaun Tomson

Fresh for your listening ears on the way to your next surf check, this video features a deep conversation between Darrick Doerner and Instinct Surf Founder Shaun Tomson. Recorded on...

Legends of the North Shore with Shaun Tomson

Fresh for your listening ears on the way to your next surf check, this video features a deep conversation between Darrick Doerner and Instinct Surf Founder Shaun Tomson. Recorded on...

SIMA Announces 2025 Waterman’s Ball Honorees

SIMA Announces 2025 Waterman’s Ball Honorees

Courtesy of Shop Eat Surf The honorees will be celebrated at the Waterman’s Ball on June 13 at The Ranch at Laguna Beach in Laguna Beach, Calif. Courtesy of SIMA....

SIMA Announces 2025 Waterman’s Ball Honorees

Courtesy of Shop Eat Surf The honorees will be celebrated at the Waterman’s Ball on June 13 at The Ranch at Laguna Beach in Laguna Beach, Calif. Courtesy of SIMA....

Shaun Tomson and the Evolution of Instinct

Shaun Tomson and the Evolution of Instinct

Awesome one from the crew at the Santa Barbara Independent! When Shaun Tomson draws lines, people pay attention. More to the point, when Shaun Tomson draws lines, the future often...

Shaun Tomson and the Evolution of Instinct

Awesome one from the crew at the Santa Barbara Independent! When Shaun Tomson draws lines, people pay attention. More to the point, when Shaun Tomson draws lines, the future often...

A Wave of Positivity

A Wave of Positivity

Via Style of Sport: World Surfing Champion Shaun Tomson is considered one of the greatest surfers of all time. Dominant on the pro tour in the late 70’s and 80’s,...

A Wave of Positivity

Via Style of Sport: World Surfing Champion Shaun Tomson is considered one of the greatest surfers of all time. Dominant on the pro tour in the late 70’s and 80’s,...