The best moments in my surfing life were spent inside the tube, when I was riding on instinct. When I was surfing at my very best, I felt I could slow time, and curve the wall to my will. I was riding in a state of flow perfectly connected to the wave and to the universe by the inner rhythm. Instinct is defined by celebrating this essential surfing experience.

It doesn't matter whether you're the number one rated surfer in the world, someone who's just starting on the surfing journey, or someone who's never been in the water. Surfing has a special attraction and a unique allure and with instinct I aim to build clothing that captures that magical feeling.

An important focus in my life is the nonprofit work I do with my wife Carla to empower young people to make positive choices through the Surferʼs Code Foundation. I wrote Surferʼs Code many years ago – 12 lines, each beginning with “I will…” - a distillation of the 12 most important lessons that surfing had taught me about life. One of my favorite lines is “I will pass on my stoke” and with Instinct I shall be doing just that – passing on my stoke to inspire all to live a purposeful and meaningful life by connecting with each other and the beautiful ocean.

Shaun Tomson | instinctsurf.com